Position
What is this book supposed to do?
Reader. Problem. Message. Mission. Market. Authority position.
The Bankable Speaker Academy presents
The Bankable Book Blueprint Intensive
Don't just write a book. Build an asset.
A 90-day guided experience for speakers, coaches, consultants, and experts ready to turn what they know into a book, connect it to a signature keynote, leverage it to get on stages, and create opportunities beyond book sales.
10authors
90days
DEC 7orientation begins
5 book sessions + 3 coworking sessions. Limited seats.
Show me the receipts
They did it.
10 new books. 10 real authors. One powerful way to enter a new year.
Last year, 10 authors made the commitment to stop talking about the book and start building it. They entered 2026 with something tangible: their ideas, expertise, experiences, and intellectual property packaged into an asset they could leverage.
Who's entering 2027 with theirs?
Apply nowThe real goal
A Book That Just Sits on the Shelf Isn't the Goal.
You can spend months writing. Invest thousands in editing, design, and publishing. Hold the book in your hands. Take beautiful pictures. Have a launch party. Post it on Amazon.
And then... nothing.
Because writing the book was never supposed to be the end of the strategy.
What is your book positioned to do?
Help you get booked?
Strengthen your keynote?
Create bulk sales?
Open another revenue stream?
Establish your authority?
Lead people into your services?
Create conversations?
Position you for media?
That's the kind of book we're building.
One body of work
Your Book and Your Keynote Shouldn't Be Strangers.
Your book shouldn't live over here while your keynote lives somewhere completely different over there.
Your book is an extension of your signature keynote. They should come from the same intellectual property: your stories, framework, message, methodology, and transformation.
Your book lets people go deeper into the ideas you introduce from the stage. Your keynote brings the ideas inside your book to life.
Your expertise
Your Intellectual Property
Book
Keynote
Stages • Clients • Revenue • Visibility
Beyond the royalty
Amazon Royalties Are Not the Business Model.
Selling individual books is great. But that's only one way your book can generate revenue.
Stop asking
“How many copies can I sell?”
Start asking
“How can I leverage this asset?”
Support and strengthen your signature keynote
Position yourself for paid speaking opportunities
Create bulk book-sale opportunities connected to speaking engagements
Extend the audience experience beyond the keynote
Strengthen your authority and positioning
Generate leads for your services, programs, or consulting
Create additional products or experiences around your intellectual property
Use the book as a door-opener for partnerships and opportunities
The goal isn't simply to sell books.
The goal is for the book to help sell you.
The 90-day process
Position. Build. Write. Leverage.
Build
Turn your expertise into intellectual property.
Framework. Stories. Chapters. Transformation. Structure. Keynote connection.
Write
Turn the intellectual property into the manuscript.
Writing. Accountability. Development. Refinement.
Leverage
Build the strategy for what happens after the book is written.
Speaking. Bulk sales. Business. Products and services. Authority. Visibility. Revenue.
Meet your coach
Dr. Shana D. Lewis
The Bankable Speaker Coach
Dr. Shana D. Lewis, PhD, LPC, NCC, is a nationally recognized keynote speaker, TEDx speaker, executive wellness coach, and mental health expert who helps experts transform their message into intellectual property, authority, opportunity, and revenue.
A 9-time published author and 3-time Amazon bestselling author, Dr. Shana understands how to turn a book into more than a finished manuscript. Her own signature book, ONE: Own, Navigate, Elevate, anchors a body of work that extends from the page to the stage.
She is the Founder and CEO of SDL Enterprises Education, Training & Consulting Services, LLC, and the creator of The Bankable Speaker Academy. Her work has been featured on CBS, NBC, FOX, ABC, CW, and LIVE with Kelly & Ryan.
9 books3-time Amazon bestsellerTEDx speakerPhD · LPC · NCC
From past authors
What Changed When They Built the Book.
Dr. Shana makes the book-writing and publishing process incredibly easy and seamless. You're not left trying to figure everything out on your own—she has the resources, the professionals, and the experience to help you bring it all together.
More importantly, my book became another entry point into my business. At my very first speaking event and presale promotion, I generated $1,400 in just a few days. It gave me something tangible to sell after speaking engagements and another way for people to stay connected to my work.
Anya Hildreth
Past author
Dr. Shana's Book Intensive was exactly what I needed to finally get the book I had in my head for quite some time into the world. Her process was very clear, simple, and easy to follow. She broke everything down step by step and gave me the structure and accountability I needed to keep moving forward.
What once felt overwhelming became completely doable—and I finally became a published author! If you have a book inside of you but haven't been able to get it done, this Intensive can help you finally make it happen.
Dr. Janice Beal
Past author
The Bankable Book Cohort was the turning point for bringing W.A.I.T. – Women Aligning In Transformation to life. I'd carried the vision for years, but Dr. Shana gave me the structure and confidence to finally move it forward and to treat my book as the valuable, bankable asset it is.
I walked away with real tools and real momentum. If you've been waiting to share your message, this program will help you stop waiting and start building. I'm grateful I said yes.
Amber Lane, LCSW
Past author
Choose your level
Build the book. Position the asset.
10 authors. 90 days. 5 book sessions + 3 coworking sessions. Orientation begins December 7, 2026.
Easy payment plan options available
Enrollment level
Write
Do it yourself
For the author who wants to do the production themselves.
$3,000 total value
Your investment
$997
Build the Book
- 90-day Intensive
- 5 live sessions
- 3 coworking sessions
- Workbook
- Concept + positioning
- Reader + transformation
- Outline + structure
- Writing milestones
- Accountability
- Book-to-keynote strategy
- Book monetization education
- Publishing roadmap
Most popular
Write + Brand
Done with you
For the author who wants the book professionally packaged.
$5,997 total value
Your investment
$1,997
Build + Brand the Book
- Everything in WRITE
- Professional book cover design
- Author + book graphics
- Launch graphics
- Book positioning assets
- Deeper speaking + business integration strategy
Best value
Write + Authority
Done for you
For the author who wants to write it, publish it, and learn how to leverage it.
$10,000+ total value
Your investment
$3,497
Build + Brand + Leverage the Book
- Everything in previous levels
- Professional editing coordination
- Interior formatting
- KDP publishing support
- Enhanced launch assets
- Book-to-stage positioning strategy
- Book monetization strategy
- Media positioning training
- Identify media angles from your book
- Position yourself as the expert behind the book
Media positioning training teaches you how to pursue media opportunities using your book. Enrollment does not guarantee television, press, or other media placement.
The 2027 cohort
Don't just enter 2027 with a book.
Enter with an asset.
Enrollment is open for 10 authors. Orientation begins December 7, 2026.